PinnedAsh RustIntroducing Sterling Road Fund 3: Deploying $20M through early-stage founder coachingWe’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.Apr 12, 20222Apr 12, 20222
PinnedAsh RustHow to Build a DeckA complete Seed Fundraising deck template.Jan 26, 20221Jan 26, 20221
Ash RustWhy Fixed Pricing Closes More DealsThere’s a lot of different approaches to pricing, but I suggest you keep it very simple and offer your customers fixed pricing.6d ago6d ago
Ash RustDemand is a Great Sales IncentiveA lot of founders start to ignore distribution and after they get a few interested leads. This is a mistake.Nov 7Nov 7
Ash RustVoting Harris for Reproductive RightsThere are lots of important issues at stake in this election, with both left and right claiming it’s the most important of our lives, and…Nov 4Nov 4
Ash RustThe Secret Power of Stopping FundraisingEven if your company is doing really well, you may still struggle to raise all the money you’d like. If that’s your situation, it’s usually…Oct 31Oct 31
Ash RustStep Outside Your Comfort Zone on OutreachDistribution is hard and it’s especially tough early on, when you’re trying to get your first customer discovery calls. Most founders will…Oct 24Oct 24
Ash RustThe Musk ParadoxThis week we saw what seemed like science fiction as SpaceX’s Starship rocket took off and then was successfully “caught” back on the…Oct 22Oct 22
Ash RustWhy All Founders Need Storytelling SkillsAlthough the CEO does most of the public messaging work for a company, all founders should be able to tell the story. Here’s why:Oct 17Oct 17
Ash RustConferences for Lead GenerationA lot of Sterling Road founders ask me how to make the most of a conference they’re attending. Here’s the basics:Oct 10Oct 10
