Ash Rust – Medium

Ash Rust

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Introducing Sterling Road Fund 3: Deploying $20M through early-stage founder coaching

We’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.

Apr 12, 2022

Ash Rust smiling at the camera while sitting on concrete steps.

Apr 12, 2022

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How to Build a Deck

A complete Seed Fundraising deck template.

Jan 26, 2022

How to Build a Deck

Jan 26, 2022

4 Reasons to Take a Lower Valuation

Most founders feel that getting the highest possible valuation is the right goal for a fundraising round and that is mostly correct…

11h ago

4 Reasons to Take a Lower Valuation

11h ago

The Truth Behind $100k Enterprise Pricing

Many early-stage founders are hesitant to charge a 6 figure amount, but if you’re selling to Enterprise customers, $100k a year is the…

Jan 30

The Truth Behind $100k Enterprise Pricing

Jan 30

Start with Mid-Market Sales, Not Enterprise

Lots of founders want their first sales to be with large, Enterprise companies like Google or Uber. This is usually quite tough, and it’s…

Jan 23

Start with Mid-Market Sales, Not Enterprise

Jan 23

The Threat of TikTok: Why It Must Be Banned

TikTok is a CCP influence tool and a national security risk. Congress was right to act, and it’s time we take the threat seriously.

Jan 17

The Threat of TikTok: Why It Must Be Banned

Jan 17

How To Set Ambitious Goals

Every founder wants to make rapid progress and a big part of that is setting ambitious goals. So, how do you set goals that will both…

Jan 16

How To Set Ambitious Goals

Jan 16

Pitch Enthusiasm = Success

When you pitch your company, regardless of the situation, it’s always worth being enthusiastic. Even if public speaking isn’t your…

Jan 9

Pitch Enthusiasm = Success

Jan 9

The 2 Things VCs Really Want

When you take a multi-million dollar check from a VC, they’re really only looking for 1 of 2 outcomes. This can cause some very strange…

Dec 19, 2024

The 2 Things VCs Really Want

Dec 19, 2024

Tech Giants Adapting to Survive

This week Google announced it’s made a major breakthrough in quantum computing. We’re still years away from this tech being used in…

Dec 16, 2024

Tech Giants Adapting to Survive

Dec 16, 2024

Ash Rust

Ash Rust

Pre-seed B2B Investor in 🇺🇸 🇨🇦 🇬🇧. Email: ash@sterlingroad.com. More info: http://SterlingRoad.com/process

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