Ash Rust – Medium

Ash Rust

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Introducing Sterling Road Fund 3: Deploying $20M through early-stage founder coaching

We’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.

Apr 12, 2022

Ash Rust smiling at the camera while sitting on concrete steps.

Apr 12, 2022

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How to Build a Deck

A complete Seed Fundraising deck template.

Jan 26, 2022

How to Build a Deck

Jan 26, 2022

Voting Harris for Reproductive Rights

There are lots of important issues at stake in this election, with both left and right claiming it’s the most important of our lives, and…

2d ago

Voting Harris for Reproductive Rights

2d ago

The Secret Power of Stopping Fundraising

Even if your company is doing really well, you may still struggle to raise all the money you’d like. If that’s your situation, it’s usually…

6d ago

The Secret Power of Stopping Fundraising

6d ago

Step Outside Your Comfort Zone on Outreach

Distribution is hard and it’s especially tough early on, when you’re trying to get your first customer discovery calls. Most founders will…

Oct 24

Step Outside Your Comfort Zone on Outreach

Oct 24

The Musk Paradox

This week we saw what seemed like science fiction as SpaceX’s Starship rocket took off and then was successfully “caught” back on the…

Oct 22

The Musk Paradox

Oct 22

Why All Founders Need Storytelling Skills

Although the CEO does most of the public messaging work for a company, all founders should be able to tell the story. Here’s why:

Oct 17

Why All Founders Need Storytelling Skills

Oct 17

Conferences for Lead Generation

A lot of Sterling Road founders ask me how to make the most of a conference they’re attending. Here’s the basics:

Oct 10

Conferences for Lead Generation

Oct 10

Google is Winning at AI

It’s easy to dump on Google these days. Despite an enormous data and resource advantage, they’re being handily beaten in the era of large…

Oct 7

Google is Winning at AI

Oct 7

How to Ask Investors for Intros

When you get a new investor and you’re still fundraising, you’ll want to ask your new investor for intros to other investors in their…

Oct 3

How to Ask Investors for Intros

Oct 3

Ash Rust

Ash Rust

Pre-seed B2B Investor in 🇺🇸 🇨🇦 🇬🇧. Email: ash@sterlingroad.com. More info: http://SterlingRoad.com/process

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