Ash Rust – Medium

Ash Rust

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Introducing Sterling Road Fund 3: Deploying $20M through early-stage founder coaching

We’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.

Apr 12, 2022

Ash Rust smiling at the camera while sitting on concrete steps.

Apr 12, 2022

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How to Build a Deck

A complete Seed Fundraising deck template.

Jan 26, 2022

How to Build a Deck

Jan 26, 2022

Deep Tech Still Needs Deadlines

If you’re building a company taking on a hard science problem, there is a tendency to avoid near term deadlines, as your larger milestones…

2d ago

Deep Tech Still Needs Deadlines

2d ago

SignalGate — Encryption Can’t Fix Stupid… But AI Can

This week’s government news was dominated by Signalgate. All kinds of theories have been floated about how it occurred, who is responsible…

Mar 28

SignalGate — Encryption Can’t Fix Stupid… But AI Can

Mar 28

Don’t Give Your Professor 20% of Your Company

I meet a lot of great scientists who are trying to turn their research into a real business. However, there are some early decisions those…

Mar 27

Don’t Give Your Professor 20% of Your Company

Mar 27

Engineers Are Asking $300k & I’m OK With It

There’s a lot of talk about engineer salaries in the current AI boom, with many founders understandably hesitant to pay huge salaries to…

Mar 20

Engineers Are Asking $300k & I’m OK With It

Mar 20

Lots of Founders Are Quitting — Here’s Why

Over the last 12 months, we have seen an uptick in founders quitting on their startup pretty early in the building process. Here’s the…

Mar 13

Lots of Founders Are Quitting — Here’s Why

Mar 13

Don’t Try to Build an AI Superhuman

I meet lots of founders who are trying to build a Superhuman. They dream of creating the perfect lawyer, accountant or driver; a completely…

Mar 10

Don’t Try to Build an AI Superhuman

Mar 10

There is No Perfect Time to Move to SF

I am always pushing founders in Europe to move to San Francisco. Just like if you want to be an A-List Actor, you should probably be in LA…

Mar 6

There is No Perfect Time to Move to SF

Mar 6

A Better Way to Organize Gmail

I started using Gmail ~20 years ago, back then it was a huge leap forward over Yahoo and Hotmail. Google gave you tons of space, and the…

Mar 5

A Better Way to Organize Gmail

Mar 5

Ash Rust

Ash Rust

Pre-seed B2B Investor in 🇺🇸 🇨🇦 🇬🇧. Email: ash@sterlingroad.com. More info: http://SterlingRoad.com/process

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