Ash Rust – Medium

Ash Rust

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Introducing Sterling Road Fund 3: Deploying $20M through early-stage founder coaching

We’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.

Apr 12, 2022

Ash Rust smiling at the camera while sitting on concrete steps.

Apr 12, 2022

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How to Build a Deck

A complete Seed Fundraising deck template.

Jan 26, 2022

How to Build a Deck

Jan 26, 2022

Don’t Try to Build an AI Superhuman

I meet lots of founders who are trying to build a Superhuman. They dream of creating the perfect lawyer, accountant or driver; a completely…

2d ago

Don’t Try to Build an AI Superhuman

2d ago

There is no Perfect Time to Move to SF

I am always pushing founders in Europe to move to San Francisco. Just like if you want to be an A-List Actor, you should probably be in LA…

6d ago

There is no Perfect Time to Move to SF

6d ago

A Better Way to Organize Gmail

I started using Gmail ~20 years ago, back then it was a huge leap forward over Yahoo and Hotmail. Google gave you tons of space, and the…

Mar 5

A Better Way to Organize Gmail

Mar 5

When to Quit: Founder Opportunity Cost

You have to be incredibly resilient to build a company from idea to IPO. Almost everyone who has made it will tell you there were many…

Feb 27

When to Quit: Founder Opportunity Cost

Feb 27

Is Europe Weak?

Large Geopolitical changes this week caused politics to enter many tech world discussions and the most obvious change has been in Europe…

Feb 24

Is Europe Weak?

Feb 24

How to Negotiate a Term Sheet

When you get a term sheet from a VC, it’s usually a pretty happy moment after a lot of work. However, there’s often a few things in the…

Feb 13

How to Negotiate a Term Sheet

Feb 13

4 Reasons to Take a Lower Valuation

Most founders feel that getting the highest possible valuation is the right goal for a fundraising round and that is mostly correct…

Feb 6

4 Reasons to Take a Lower Valuation

Feb 6

The Truth Behind $100k Enterprise Pricing

Many early-stage founders are hesitant to charge a 6 figure amount, but if you’re selling to Enterprise customers, $100k a year is the…

Jan 30

The Truth Behind $100k Enterprise Pricing

Jan 30

Ash Rust

Ash Rust

Pre-seed B2B Investor in 🇺🇸 🇨🇦 🇬🇧. Email: ash@sterlingroad.com. More info: http://SterlingRoad.com/process

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