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Today we’re talking about how to iterate on your MVP — Minimum Viable Product.

1. Don’t rush to build, or you will have to build twice. Use demo and no-code tools to test with customers before trying to deploy a full application.

2. Expect your early versions to break in unexpected ways. Often it’s even a struggle to get testers accessing basic functionality. Don’t get discouraged. This is part of the process. You need to keep testing with customers.

3. Don’t add more features. Bug fixes and a buttery smooth onboarding process are usually much more important than new features. This early, you really only need one feature.

Best of luck out there.

Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.

Full investment process. 1 Minute Application

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Today, we’re talking about keeping the top of the funnel fresh during testing.

1. A very common mistake for founders is turning off all distribution efforts during product testing. It’s understandable you want to focus on customer interviews and implementing changes from the feedback.

2. But you will almost always need more testers than you think, and you also need an engaged waitlist of customers for a successful launch too.

3. So, if you maintain some distribution during the product testing process, you can help avoid delays before launch and have customers ready to go on the day of launch.

Best of luck out there.

Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.

Full investment process. 1 Minute Application

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Ash Rust

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work with founders for 3 months before investing. More info: http://SterlingRoad.com/process