Ash Rust

Video Below

Today we’re talking about the projections you will need for your seed fundraising.

Most investors will expect something along the lines of:

  • Projections over 2–3 years, broken down quarter by quarter.
  • The line items within those projections usually cover: Payroll & Benefits, Marketing, Office Costs, General & Administrative, COGS, Revenue…

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Video Below

Today, we’re talking about if it’s ok to fundraise during the summer.

I get this question a lot from founders around this time of year, and the answer is yes, it’s ok to fundraise in the summer, but it is harder.

From roughly the end of June until roughly the…

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Slides Below

Last week, I held a webinar for early stage startups on Enterprise Sales. The slides from the presentation are below and cover 4 main topics: Getting feedback, Customer profiles, Closing sales & Customer Success.

Please let me know your feedback!

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Hello everyone. Today, we’re talking about if you need a data room for your seed fundraising.

The answer is yes, you should create a data room, but no, you shouldn’t share it with potential investors.

Your data room should include the documents an investor might expect like: projections, sales materials…

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Ash Rust

Ash Rust

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work with founders for 3 months before investing. More info: http://SterlingRoad.com/process