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Ash Rust
Ash Rust

5K Followers

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Introducing Sterling Road Fund 3: Deploying $20M through early-stage founder coaching

Today we’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program. Since day one, we’ve taken a different approach to early-stage venture investing. Rather than investing first, then offering to help, we partner closely with founders before making an…

Founder Coaching

3 min read

Introducing Sterling Road Fund 3: Deploying $20M through early-stage founder coaching
Introducing Sterling Road Fund 3: Deploying $20M through early-stage founder coaching
Founder Coaching

3 min read


Pinned

How to Build a Deck

For most founders, the deck is a cornerstone of their seed fundraising process. Unfortunately, most decks are terrible. They’re often difficult to understand, too detailed, or missing key details. …

Founders

5 min read

How to Build a Deck
How to Build a Deck
Founders

5 min read


5 days ago

The Wince Test: How to Get a High Price

Today we’re talking about the wince test, which is a really helpful pricing tactic in B2B sales. 1. Do not worry about setting a high price. Nobody will be so offended by your price that they won’t speak to you again. Most of the time, they actually reveal their budget. …

Pricing

1 min read

The Wince Test: How to Get a High Price
The Wince Test: How to Get a High Price
Pricing

1 min read


5 days ago

Pitch Practice with Botco.ai

During the latest Pitch Practice session, we had the pleasure of hosting a special guest, Rebecca Clyde, who shared her latest pitch deck for Botco.ai! As a company within our portfolio, we might be perceived as having a bias, but recognizing a great pitch is not a difficult task. Here…

Investor Pitch Deck

1 min read

Pitch Practice with Botco.ai
Pitch Practice with Botco.ai
Investor Pitch Deck

1 min read


May 19

Why Every Seed Fund Should Have a Grant Program

At Sterling Road, we’ve been running a modest grant program for almost a year. Inspired by the no-equity programs offered by 1517 and Pear, we’ve been giving £1k grants to UK-based teams. Given the results we’ve seen, I’m convinced every seed fund should offer a similar program. Low Cost Marketing We’ve issued around…

Seed Funding

2 min read

Why Every Seed Fund Should Have a Grant Program
Why Every Seed Fund Should Have a Grant Program
Seed Funding

2 min read


May 18

The Dangers of Undercharging

Today we’re talking about the dangers of undercharging for your product. 1. Almost everybody undercharges for their product, including you. In fact, when Marc Andreessen was asked what advice he would put on a billboard, he said, “Raise Prices”. 2. There’s a myth that having a low price or offering…

Pricing

1 min read

The Dangers of Undercharging
The Dangers of Undercharging
Pricing

1 min read


May 16

Pitch Practice with Redshift

We need more software in the manufacturing sector and Redshift did a great job pitching their solution! Here are the takeaways from the video: #1. Hire a deck designer 🖌️ #2. Early traction is impressive 📈 #3. Don’t start with a market overview 📚 #4. Reduce text on each slide 📝 #5. Use cases over screenshots 🌟 Which takeaway do you find to add the most value from this session? Share your thoughts in the comments!

Investor Pitch Deck

1 min read

Pitch Practice with Redshift
Pitch Practice with Redshift
Investor Pitch Deck

1 min read


May 12

Announcing 2 New University Grants

Last June, we introduced our first grant: the North West Grant, open to anyone in the North West of England. Since then, we’ve received dozens of applications, awarded numerous grants, and even made larger investments in some of the teams. …

Grant

2 min read

Announcing 2 New University Grants
Announcing 2 New University Grants
Grant

2 min read


May 10

Mastering the Art of Customer Pricing

Today we’re talking about starting to charge your customers money. 1. A common pitfall for most founders is undercharging over fear of rejection. Trust me, you’re going to get plenty of noes anyway, so it’s best not to price as a budget service. 2. Don’t worry about setting too high…

Customer

1 min read

Mastering the Art of Customer Pricing
Mastering the Art of Customer Pricing
Customer

1 min read


May 9

Founder Spotlight — Lindsey Redd, CEO & Co-Founder of Onu

In this month’s Founder Spotlight, we’re putting the spotlight on Lindsey Redd, CEO and Co-Founder of Onu! How did you come up with the idea for Onu? Has it changed along the way? My co-founder and I started our company with a totally different idea in the wellness space, and we were trying to quickly spin up internal tooling to onboard new customers. …

Founders

5 min read

Founder Spotlight — Lindsey Redd, CEO & Co-Founder of Onu
Founder Spotlight — Lindsey Redd, CEO & Co-Founder of Onu
Founders

5 min read

Ash Rust

Ash Rust

5K Followers

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work with founders for 3 months before investing. More info: http://SterlingRoad.com/process

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