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Today we’re talking about how to iterate on your MVP — Minimum Viable Product.

1. Don’t rush to build, or you will have to build twice. Use demo and no-code tools to test with customers before trying to deploy a full application.

2. Expect your early versions to break in…

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Today, we’re talking about keeping the top of the funnel fresh during testing.

1. A very common mistake for founders is turning off all distribution efforts during product testing. It’s understandable you want to focus on customer interviews and implementing changes from the feedback.

2. But you will almost always…

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Ash Rust

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work with founders for 3 months before investing. More info: http://SterlingRoad.com/process