Ash Rust – Medium

Ash Rust

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Introducing Sterling Road Fund 3: Deploying $20M through early-stage founder coaching

We’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.

Apr 12, 2022

Ash Rust smiling at the camera while sitting on concrete steps.

Apr 12, 2022

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How to Build a Deck

A complete Seed Fundraising deck template.

Jan 26, 2022

How to Build a Deck

Jan 26, 2022

Summer is a Great Time to Build

If you’re in College or Graduate School and thinking about starting a company, then the summer is usually a perfect time to give it a try…

6d ago

Summer is a Great Time to Build

6d ago

Meta Finally Nails Hardware

After 12 long years of trying, Meta has finally found its hardware platform: glasses. From the beginning of the smartphone era, Meta knew…

Jun 23

Meta Finally Nails Hardware

Jun 23

How to Ask for Help at Launch

If you don’t ask for help when you launch, you’re leaving a lot on the table. Here’s what to ask for:

Jun 20

How to Ask for Help at Launch

Jun 20

AI Doesn’t Care About Your Secrets

This week brought some tough news for those concerned with privacy. OpenAI is under a court order to preserve its logs including deleted…

Jun 10

AI Doesn’t Care About Your Secrets

Jun 10

Why the CEO Has to Lead Fundraising

A core rule of startup fundraising: the CEO has to lead it. From time to time, I encounter teams where the CEO is not doing the…

Jun 6

Why the CEO Has to Lead Fundraising

Jun 6

90 Days to Pop or Stop: Traction is No Longer Optional

If you’re building a consumer company or a B2B SaaS company then the expectations have changed massively since the dawn of mainstream AI…

May 23

90 Days to Pop or Stop: Traction is No Longer Optional

May 23

Y-Combinator Changed My Life. You Should Apply.

Almost 14 years ago, my co-founders and I were accepted into the Y-Combinator program; since then, it’s had a profound impact on my career.

May 12

Y-Combinator Changed My Life. You Should Apply.

May 12

Why European Startups Struggle in San Francisco (and How to Fix It)

When I encounter teams from Europe that are visiting the Bay Area, there are some common patterns which will deter most investors based…

May 1

Why European Startups Struggle in San Francisco (and How to Fix It)

May 1

Ash Rust

Ash Rust

Pre-seed B2B Investor in 🇺🇸 🇨🇦 🇬🇧. Email: ash@sterlingroad.com. More info: http://SterlingRoad.com/process

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