PinnedAsh Rust·Apr 12, 2022Introducing Sterling Road Fund 3: Deploying $20M through early-stage founder coachingWe’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.A response icon2A response icon2
PinnedAsh Rust·Jan 26, 2022How to Build a DeckA complete Seed Fundraising deck template.A response icon1A response icon1
Ash Rust·Dec 15, 2025Startups: How to PivotGreat companies like Twitter and Slack, started out with completely different ideas. If you need to pivot, here’s how to do it right:
Ash Rust·Dec 8, 2025Start With 200 Customer InterviewsIf you haven’t talked to 200 potential customers, you’re probably not ready to build. Regardless of your market or idea, you need lots of…
Ash Rust·Dec 4, 2025The Truth About Raising Capital TodayAre investors writing checks right now? Yes, they are. But the bar is higher.
Ash Rust·Nov 18, 20253 Big Risks of Usage Based PricingLots of startups begin with usage based pricing because it seems the simplest on paper but you’re leaving a lot of revenue on the table…
Ash Rust·Nov 14, 2025Startups Require Real ConfidenceAs a company grows, some founders struggle to believe they’re becoming the people you read about it in the news. But that self doubt is a…
Ash Rust·Nov 3, 2025The New VC ExpectationsThere’s been lots of talk this week about VC expectations. People are reacting to the claim that 3x annual growth is no longer enough…
Ash Rust·Oct 27, 2025Hot Today Does Not Mean Hot TomorrowA great fundraise doesn’t make you fundable forever. Fortunes can rapidly change at a startup, so here’s how to be prepared for a…
Ash Rust·Oct 15, 2025How Founders Can Make the Grind BearableStartups are hard, but you don’t need to deliberately suffer to succeed. If you find yourself spending day and night on monotonous grind…
