PinnedIntroducing Sterling Road Fund 3: Deploying $20M through early-stage founder coachingWe’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.Apr 12, 20222Apr 12, 20222
Demand is a Great Sales IncentiveA lot of founders start to ignore distribution and after they get a few interested leads. This is a mistake.4d ago4d ago
Voting Harris for Reproductive RightsThere are lots of important issues at stake in this election, with both left and right claiming it’s the most important of our lives, and…Nov 4Nov 4
The Secret Power of Stopping FundraisingEven if your company is doing really well, you may still struggle to raise all the money you’d like. If that’s your situation, it’s usually…Oct 31Oct 31
Step Outside Your Comfort Zone on OutreachDistribution is hard and it’s especially tough early on, when you’re trying to get your first customer discovery calls. Most founders will…Oct 24Oct 24
The Musk ParadoxThis week we saw what seemed like science fiction as SpaceX’s Starship rocket took off and then was successfully “caught” back on the…Oct 22Oct 22
Why All Founders Need Storytelling SkillsAlthough the CEO does most of the public messaging work for a company, all founders should be able to tell the story. Here’s why:Oct 17Oct 17
Conferences for Lead GenerationA lot of Sterling Road founders ask me how to make the most of a conference they’re attending. Here’s the basics:Oct 10Oct 10
Google is Winning at AIIt’s easy to dump on Google these days. Despite an enormous data and resource advantage, they’re being handily beaten in the era of large…Oct 71Oct 71