Ash Rust – Medium

Ash Rust

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Introducing Sterling Road Fund 3: Deploying $20M through early-stage founder coaching

We’re introducing Fund 3, a $20M fund backing pre-seed stage founders of B2B startups, that have gone through our coaching program.

Apr 12, 2022

Ash Rust smiling at the camera while sitting on concrete steps.

Apr 12, 2022

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How to Build a Deck

A complete Seed Fundraising deck template.

Jan 26, 2022

How to Build a Deck

Jan 26, 2022

90 Days to Pop or Stop: Traction is No Longer Optional

If you’re building a consumer company or a B2B SaaS company then the expectations have changed massively since the dawn of mainstream AI…

1d ago

90 Days to Pop or Stop: Traction is No Longer Optional

1d ago

Y-Combinator Changed My Life. You Should Apply.

Almost 14 years ago, my co-founders and I were accepted into the Y-Combinator program; since then, it’s had a profound impact on my career.

May 12

Y-Combinator Changed My Life. You Should Apply.

May 12

Why European Startups Struggle in San Francisco (and How to Fix It)

When I encounter teams from Europe that are visiting the Bay Area, there are some common patterns which will deter most investors based…

May 1

Why European Startups Struggle in San Francisco (and How to Fix It)

May 1

Make It 10x Better

I meet a lot of talented founders who, frankly, need to work on more difficult problems. As a general rule, your idea should be to build…

Apr 18

Make It 10x Better

Apr 18

Grant Winner Spotlight — Arya and Imaad, Co-Founders of OmniPlane

Meet Arya Kakodkar and Imaad Bukhari, the co-founders of OmniPlane and recipients of the Sterling Road Grant. They’re building a stylus…

Apr 16

Grant Winner Spotlight — Arya and Imaad, Co-Founders of OmniPlane

Apr 16

Pro Rata Rights: What Good Founders Get Wrong

Some companies are like catnip for investors, be it traction, founders, or customers, there are plenty of fundraising rounds each year…

Apr 10

Pro Rata Rights: What Good Founders Get Wrong

Apr 10

Deep Tech Still Needs Deadlines

If you’re building a company taking on a hard science problem, there is a tendency to avoid near term deadlines, as your larger milestones…

Apr 3

Deep Tech Still Needs Deadlines

Apr 3

SignalGate — Encryption Can’t Fix Stupid… But AI Can

This week’s government news was dominated by Signalgate. All kinds of theories have been floated about how it occurred, who is responsible…

Mar 28

SignalGate — Encryption Can’t Fix Stupid… But AI Can

Mar 28

Ash Rust

Ash Rust

Pre-seed B2B Investor in 🇺🇸 🇨🇦 🇬🇧. Email: ash@sterlingroad.com. More info: http://SterlingRoad.com/process

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