Today we’re talking about the first part of most accelerator applications — describing what your company does.
Most of the time, you will get 3 chances to explain it, now these may seem simple, but it takes most founders a lot of iteration to get them right:
1. One liner —
These are a few words to describe your company — no more. It needs to be simple enough for any adult to understand and you should opt for simplicity over precision. Don’t try to explain everything in your first sentence.
2. Paragraph description —
A few sentences covering your product’s core use case and vision. Ideally, you would find a way to also mention your team’s strength and traction.
3. Website —
A simple website that works on desktop and mobile, concisely articulating your value proposition to a customer, with more detailed information available if someone wants to dig in. Animations and fancy visuals are not required.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
