Bad Ways to Set Startup Goals

No Chance to Learn

  • Aug 15 — Complete Basic Mobile App
  • Aug 30 — Complete Extra Sound Effects
  • Sept 19 — Complete Testing
  • Sept 20 — Release v1.0 to Customers
  • Aug 20 — Complete Basic Mobile App
  • Aug 21 — Release v0.1 Beta Customers
  • Aug 25 — Collect Feedback
  • Sept 5 — Implement v0.2 from Feedback
  • Sept 6 — Release v0.2 to Beta Customers
  • Sept 10 — Collect v0.2 Feedback
  • Sept 20 — Implement v0.3 from Feedback
  • Sept 21 — Release v0.3 to Beta Customers
  • Sept 25 — Collect v0.3 Feedback

Goals that aren’t Measurable

  • Complete successful customer training for Acme Bank
  • July 5 — Complete training for 10 end users at Acme Bank
  • July 6 — Collect 5 end user surveys from Acme Bank
  • July 10 — 3 daily active users from Acme Bank

Ignoring Important Metrics

  • July 31 — $75k Monthly Revenue
  • July 31 — $75k Monthly Revenue
  • July 31 — 3,000 Daily Active Users
  • July 31 — 50,000 Daily Messages

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Ash Rust

Ash Rust

4.94K Followers

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work with founders for 3 months before investing. More info: http://SterlingRoad.com/process