Today, I want to talk about the importance of doing outreach when considering new opportunities. When you’re thinking about what’s next, it’s easy to only consider roles that hit your inbox. However, proactive outreach opens up many more possibilities.
1. Outreach generates new opportunities.
Even if you get lucky with an unsolicited offer, reaching out to others in that sector will likely uncover roles you didn’t know about. Expanding your options.
2. More opportunities means more leverage.
Increased interest in your skills gives you negotiating power and the chance to be selective. Casting a wide net improves the likelihood of success.
3. Dream roles require work.
Your ideal next step may only be available briefly or have lots of competition. You’ll have to hear “no” a lot before you get a “yes.” But proactive outreach is how you put yourself in the running for once-in-a-lifetime opportunities.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
