Today, we’re talking about focusing on engagement when testing your beta version.
1. At this early stage, engagement is more important than revenue or distribution. Why? Because we need to know if anyone will actually use our product before we worry about money or getting the word out.
2. If a customer is reliant on your product, they need it. So they will have to pay you, and they will very likely refer you to others. So engagement is the best route to revenue and distribution.
3. Now, focusing on engagement does not prevent you from working to find a specific customer profile or to qualify if a potential customer has enough budget for the product.
Best of luck out there.
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