Committing to an Idea — Your Passion

Ash Rust
1 min readNov 3, 2022

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Video Below

Today, we’re talking about if you have enough passion to commit to a startup idea.

1. Like many other people, you may not like your current job. You may really like working with a team on this new company. But that’s not the same as being passionate about the idea or market.

2. Unfortunately, getting away from a bad job is not enough motivation for the 8–12 years it takes to build a big company. That will require bucketloads of passion for an idea and market to drive both resilience and innovation in your hour of need.

3. So, overall, it’s best to wait until you find an idea within a market that you really care about. A customer base that you’re excited to help. Usually, it’s something that dominates your thoughts that keeps you at night. That’s when you know!

Best of luck out there.

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Ash Rust
Ash Rust

Written by Ash Rust

Pre-seed B2B Investor in 🇺🇸 🇨🇦 🇬🇧. Email: ash@sterlingroad.com. More info: http://SterlingRoad.com/process

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