Today, we’re talking about the common excuses given by founders for not raising prices.
1. The team is worried this will hurt our metrics and jeopardize the next round. While it’s true raising prices may mean less customers, it also means more revenue and revenue is the best metric for an investor, by far.
2. Customers will be offended. This is false. Customers do not get so offended by a price that they cut off communications, instead, they’re more likely to reveal their real budget.
3. We need a feature to launch first. The reality is that customers probably don’t care too much about anything but the core feature — they just want to quickly solve their problem and move on.
