Today, we’re talking about using compliance to close sales.
Everybody hates dealing with compliance, it’s a huge hassle. However, I often see it as a deciding factor for enterprises when choosing a vendor. They may want the latest, trending software discussed online but unless it’s compliant with their regulations, they cannot buy.
Now, this creates an opening for your startup. If you’re willing to do the hard work of being compliant for SOC 2, HIPAA or others, then you can massively improve your chances of closing an enterprise sale, as well as creating a barrier to entry for competitors.