A lot of Sterling Road founders ask me how to make the most of a conference they’re attending. Here’s the basics:
1. You Don’t Need A Booth
Booths are expensive and don’t guarantee meetings. Instead, try to get a discount on a ticket as you’re a poor, early stage founder with minimal budget.
2. Outreach to Attendees
Attendee lists aren’t usually hard to find, so reach out to pretty much everyone who’s going and ask them for a meeting. People are there to meet others in the industry, so this yields a high response rate.
3. Camp Out Nearby
Find a comfortable restaurant or cafe near the convention center to take your meetings, a booth or a large table is all you need and the establishment owner will be grateful for your full day of drinks and food orders.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
