Today, we’re talking about The reality of B2B sales at this time of year. Late November and December are traditionally slow months for b2b sales. If your pipeline isn’t moving, don’t beat yourself up about it too much.
You can set reasonable goals, follow up with your leads but don’t expect miraCles during the holiday season. Especially because standard sales tactics like creating scarcity won’t usually work at present.
If sales are slow now, use this time to build a great leads list so you can take advantage of people’s renewed focus in January.