Today, we’re talking about distribution partnerships. In almost every case, partnerships don’t work for startups. They just waste a lot of time.
If you’re hoping to find dozens or even thousands of users through a partnership, you are heading for heartache. The business development group at a big company will take months to process a deal with you and the deals very rarely even close. When they do close, the results are ultimately disappointing.
Unsurprisingly, nobody is going to be as good at selling your product as you are, plus it’s really hard to provide a great experience to customers without a direct relationship. Partnerships interfere with both., so go direct!