Today, we’re talking about pricing, specifically entrepreneurs tend to price their product at $500, $700 or $900/month. If you’re charging $500 or more a month, you might as well charge $1k.
This is because the approval process at most companies will be the same for $500/month as it is for $1k/month and everything in between. Will customers care? Probably not.
In order for your customer to invest a bunch of time and risk their data with your startup, they have to be expecting results worth a good deal more than $500/month.