Today, we’re talking about company administration and early progress.
1. First, it’s easy to get sidetracked by admin tasks like company setup, bank account creation, and legal document preparation. These tasks can absorb days or even weeks of time that we need to use efficiently elsewhere.
2. While company administration is necessary, it’s rarely urgent, and it’s certainly not a differentiator for your customers. Checking off a slew of admin jobs from your task list may provide a sense of accomplishment, but it will not help you get customers.
3. My advice: Prioritize talking to customers, even before the company is officially established. When you eventually decide to register your company and formalize things, those tasks should still be a lower priority, compared to customer discovery.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
