If you’re trying to build something new, you’re probably going to have to do some cold email outreach at some point. Most people are tempted to send zillions of spam messages, hoping volume will become leads. It almost never works in the early days.
The simple rule to observe is: don’t send emails you would ignore. If you follow this, you will get a lot more leads and you can tell this just from your own behavior, for example:
- We’re selling X. Want to buy? No chance you’d respond.
- Please take our market survey. Only respond if you’re pretty bored.
- I need your advice, I’m building something to help you. Most likely to respond.
Don’t waste your time sending emails you would ignore. Better to send lower volume but higher quality outreach.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
