Following-up with Investors

Today, we’re talking about following up. Always follow-up with an investor. Sometimes it’s hard to do that 3rd follow up with an unresponsive investor but you must summon the energy.

If the investor isn’t chasing you, then the probability of them converting to an investment is low BUT it’s not zero. There’s still a chance and we have to work on that chance. We Follow-up every 3–5 days with good news & updates. New investors in the round, the round filling up and any product or sales wins.

If you combine this low probability with lots of meetings, following-up will lead to investments you wouldn’t otherwise have closed. That;s more time to build the company you want.

Written by

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work with founders for 3 months before investing. More info: http://SterlingRoad.com/process

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