Founders — Don’t Be Silent During a Crisis

Hello everyone — today we’re talking about silence during a crisis.

As a founder, it’s easy to share good news, but bad news is much harder to discuss. In fact, many founders wait until they have good news to share again — this is a mistake.

1. Team

Your team will already know there’s an issue. Not communicating reduces their trust in you and denies you access to their potential crisis solutions. You hired these people — ask them for help!

2. Investors

Most of your investors will have seen your crisis multiple times and can give you a range of options that worked for others. In addition, if this crisis requires fundraising, then you’ll want to be communicating regularly, so they are primed to invest more if needed.

3. Mentors

While an investor’s job is to help the company, a mentor should just be helping you. That means support outside of just the pure professional aspects of the problem. Sharing your challenges with someone that genuinely cares about you and your wellbeing can make all the difference.

Best of luck out there.



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Ash Rust

Ash Rust

Pre-seed Investor. Email: B2B, US only. I work with founders for 3 months before investing. More info: