Fundraise Only When Needed

Ash Rust
Mar 25, 2021

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Video Below

Today we’re talking about whether or not to fundraise. Just because you can fundraise, doesn’t mean you should.

Even if investors are desperately trying to invest in your company, remember investors are not the same as customers. That capital does not automatically mean growth. In fact, any fundraising process is a huge distraction from customers and growth.

If you have 1 year or more worth of cash, then focusing on your business is almost always a better use of your time than talking to potential investors.

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Ash Rust
Ash Rust

Written by Ash Rust

Pre-seed B2B Investor in 🇺🇸 🇨🇦 🇬🇧. Email: ash@sterlingroad.com. More info: http://SterlingRoad.com/process

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