Growth Makes Fundraising Easy

Today, we’re talking about growth vs fundraising tactics. If you have incredible growth, then you simply won’t need those tactics people like me spend so much time discussing. Why? Because investors will be chasing you.

When your growth is going just ok or pretty good, specific fundraising tactics will be very helpful when you’re trying to stand out or close that last investor. But they won’t be needed if you’re growing fast, say 20%/month sustained for the last 3–6 months and you’re at $100K+ ARR. Many entrepreneurs think they need to spend time on their pitch or build relationships with VCs months before they’re actually fundraising. But your customers loving you, being reliant on you, spending a lot of money on your service, that will always be more important to investors.

Focus on your customers & fundraising will be easy.

Written by

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work with founders for 3 months before investing. More info: http://SterlingRoad.com/process

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