When you get a new investor and you’re still fundraising, you’ll want to ask your new investor for intros to other investors in their network. Here’s how to do it right:
1. Ask Who They Suggest
Once their money hits your bank account and not before, ask your new investor for a list of the investors they suggest you meet. This is the easy part.
2. Go through Their Network
You also need to review all their online networks for investors who might be a fit and ask for an intro to each one. No investor will remember everyone in their network, so doing the legwork will get you more meetings.
3. Return with Momentum
Later in your process, if you suddenly find momentum, e.g. via a term sheet, it’s a good idea to go back to your existing investors and ask again. The excitement might just get you a few more meetings.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
