Today, we’re talking about how to effectively demo your startup when applying to an accelerator program, and these rules apply whether you’re in person or providing a video.
1. Avoid starting with a market overview or a history lesson.
If the reviewers have questions about other products, they can ask them later. The spotlight should be on your product alone.
2. The WOW Factor.
Make sure your audience sees something impressive within the first 10 seconds of your demo. Even with a real time demo, in person, you should be ready to start instantly. Don’t give anyone a moment to get distracted or bored. After this initial impact, then you can explain how the product works.
3. Lastly, close with your grand vision.
As you wrap up the demo, remind the audience that what they’ve seen is just the beginning. Then suggest some exciting future use cases to whet their appetite for even more.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
