How to Incentivize your First Sales Leads (Templates Included)

1. Research Leads & Personalize Emails

2. Turn Leads into ‘Customer Advisors’

3. Offer Equity Incentives

4. Advisory Board Agreement

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Ash Rust

Ash Rust

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work with founders for 3 months before investing. More info: http://SterlingRoad.com/process