How to Start a Startup

Today we’re talking about “how” to get started on your startup.

A lot of founders make the mistake of spending time on a name or company registration at the very beginning. When in reality, we just need to start talking to people.

1) First, we pick a problem, or two, that we are interested in researching. It might be a very broad problem, like “people spend too much time on email” or something more vertical like “Factories can’t stop downtime”.

2) Next, we need to survey people who have, or might have, this problem. Most founders settle for surveying 20–30 potential customers, the best founders usually talk to over 200.

3) Then, if our initial customer research indicates the problem is significant and ideally urgent for some segment of those surveyed, we can put together a demo. But don’t try to build a whole product at this point, use a tool and put together a simple visual workflow. It shouldn’t be more than 2 days of work, max.

Best of luck out there.



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Ash Rust

Ash Rust

Pre-seed Investor. Email: B2B, US only. I work with founders for 3 months before investing. More info: