I understand why this approach is attractive to founders, as it saves a lot of time. However, given the competition and ratio of meetings/investments for investors — you need to make a great impression. The best way to do that is in person, when the investor is free from other distractions. Video chat is a good last resort but humans still make much better connections in the real world.

Written by

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work with founders for 3 months before investing. More info: http://SterlingRoad.com/process

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