Increase Investor Updates Before You Fundraise
Once you’re raising priced rounds, it usually makes sense to warm up investors as you prepare to fundraise.
1. Email is Enough
You don’t need to travel the country doing coffee meetings, monthly email updates with metrics on your incredible progress is more than enough to generate interest.
2. Recency Bias
Start this process a few months before your fundraise, so potential investors see your name next to good news multiple times before you request a meeting.
3. Get Pitch Practice
Your first meetings should be with existing investors or new investors you’re ok to lose. Your goal is to get feedback on what needs to be improved and to test if there’s instant interest before moving to your prime targets.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
