Introducing Sterling Road Fund 3: Deploying $20M through early-stage founder coaching

Ash Rust smiling at the camera while sitting on concrete steps.
  • Car rental startup Kyte now operates in 14 cities across the US and has raised more than $250M from Goldman Sachs, Park West, Amplo & DN Capital.
  • Nova Credit has helped tens of thousands of immigrants use their international credit history and has raised over $70M from Kleiner Perkins, General Catalyst, Index, and Pear.
  • For years we worked closely with the HR platform Knoetic before they raised $18M led by Accel.
  • Our coaching and investments have also led to acquisitions: IT Community Pulse was acquired by Gartner, while tax savings company Ardius was acquired by Gusto.



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Ash Rust

Ash Rust

Pre-seed Investor. Email: B2B, US only. I work with founders for 3 months before investing. More info: