Investor Expectations for Pre-Seed Tech

Ash Rust
1 min readDec 5, 2024

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Video Below

Founders often complain that it’s unfair to ask a team at the pre-seed stage to have a tech advantage, as they’ve had no time to build. But there are some signals that the earliest stage investors are looking for:

1. Team Strength

Does your team have the skillset to build something difficult that doesn’t currently exist? Have they done that before?

2. Big Vision

Can you explain how your product will change the world over the long term, is that also a large and difficult technology problem? This vision may change over time, but having this mindset from the beginning is important.

3. Early Indications

Have you made good progress with the limited time you’ve had: do you have an impressive demo, is there a trusted 3rd party verifying your progress, do you have some early results showing how much better you might be?

Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.

Full investment process. 1 Minute Application

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Ash Rust
Ash Rust

Written by Ash Rust

Pre-seed B2B Investor in 🇺🇸 🇨🇦 🇬🇧. Email: ash@sterlingroad.com. More info: http://SterlingRoad.com/process

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