Keep Fundraising Simple

Today, we’re talking about keeping it simple when you’re seed fundraising.
Almost everybody goes through a rough patch when fundraising and it’s tempting to take investor feedback around your market, competition or similar issues and go straight down a deep research rabbit hole.

These kind of deep dive analyses don’t tend to sway investors. You should definitely have a document with answers to the common objections, but that’s obviously not the same as writing an 8 page white paper on your differentiatiors.

Sometimes a lead investor just won’t materialize. Rather than doing tons of research it’s usually better to go back to focusing on customers. All Investors will eventually say yes to traction.

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