Today, we’re talking about keeping it simple when you’re seed fundraising.
Almost everybody goes through a rough patch when fundraising and it’s tempting to take investor feedback around your market, competition or similar issues and go straight down a deep research rabbit hole.
These kind of deep dive analyses don’t tend to sway investors. You should definitely have a document with answers to the common objections, but that’s obviously not the same as writing an 8 page white paper on your differentiatiors.
Sometimes a lead investor just won’t materialize. Rather than doing tons of research it’s usually better to go back to focusing on customers. All Investors will eventually say yes to traction.