Today, we’re talking about keeping the top of the funnel fresh during testing.
1. A very common mistake for founders is turning off all distribution efforts during product testing. It’s understandable you want to focus on customer interviews and implementing changes from the feedback.
2. But you will almost always need more testers than you think, and you also need an engaged waitlist of customers for a successful launch too.
3. So, if you maintain some distribution during the product testing process, you can help avoid delays before launch and have customers ready to go on the day of launch.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
