Today, we’re talking about keeping your waitlist active.
1. A waitlist of interested customers is often the convenient by-product of a good customer discovery process. However, potential customers expressing interest is a long distance from them actually trying it.
2. Keep your waitlist engaged with regular updates detailing product progress, success stories, and any other good news or materials you can share. You don’t want these potential customers to forget about you.
3. As you approach your beta launch, you can ask the waitlist if they’d like to be among the very first customers, and if you have kept them updated, many will indeed want to try the product at this early stage.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
