Launch to Small Groups

Ash Rust
Mar 14, 2023
Video Below

Today, we’re talking about launching your beta to small groups.

1. I advise against releasing your beta to the entire waitlist. You will get the same feedback from almost everyone and will likely throw away a lot of potential customers due to the problems they encounter.

2. Instead, break down the beta launch into small groups of 5–10 people, even less for enterprise software. Launch to a small group, collect feedback, iterate, and then launch to the next small group.

3. This approach ensures you receive a much broader range of feedback, allows you more time to iterate, and prevents you losing customers unnecessarily to fixable bugs.

Best of luck out there.

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