Hello Everyone. Today, we’re talking about the power of legacy integrations. Entrepreneurs love building features but the reality is your potential enterprise customer probably wants just 1 simple thing and crucially they don’t want to have to change everything else in their existing systems for your product to work. This makes integration with their existing legacy system a powerful selling point — perhaps the most powerful.

From a great product, wonderderful messaging, even an incredible sales team or rock bottom pricing — none seem to be as valuable to Enterprise customers as supporting their existing workflows.

If you’re willing to do the hard work of integrating your product with a customer’s legacy system — they will love you for it and be willing to pay handsomely.

Written by

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work with founders for 3 months before investing. More info: http://SterlingRoad.com/process

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