Macro Doesn’t Matter When You’re Getting Started

Today we’re talking a little more about why the macro environment doesn’t matter when you’re starting a company.

1. It usually takes 8–12 years to take a company from idea to IPO, so no matter when you start, you will almost certainly experience one or two recessions before going public. If you can start a business during a recession and make it work, there’s a good chance it will be in a very strong position when the economy improves.

2. The impact of the macro environment pales in comparison to the importance of your personal passion for the idea and your personal runway to work on the idea before raising significant capital. If you’re not passionate and you don’t give yourself time to build, the macro environment simply won’t matter.

3. Lots of incredible companies got started during recessions. For example, going back to 2009 you have the founding of startups like Mailchimp, Slack, Square, and Whatsapp. Even though fundraising and sales might be tougher, there’s no reason you can’t build a billion-dollar company starting now.

Best of luck out there.



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Ash Rust

Ash Rust

Pre-seed Investor. Email: B2B, US only. I work with founders for 3 months before investing. More info: