Make It 10x Better
I meet a lot of talented founders who, frankly, need to work on more difficult problems. As a general rule, your idea should be to build something 10x better than what’s currently out there. Here’s why:
1. Changing Behavior
Getting people to stop what they’re currently doing and switch to your product is not easy, so you need to offer a potentially big win in order to cause a change in behavior.
2. Easy to Match
If you do manage to get customers with a small improvement, it will still be easy for competitors to match or beat your product. This will make it hard to scale and leave you vulnerable to customer churn.
3. 100 Year Vision
A great way to find a difficult problem or big vision, is to imagine the world in 100 years. What would you expect to be possible with such a huge leap forward? Once you have that, you can work backwards to something more plausible in the near term.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
