After Demo Day, there’s an investor reception with lots of investors and other founders. This is a great opportunity to generate potential investor leads. Here’s how to maximize your contacts at the reception:
1. Don’t Talk to Your Friends
It’s easy to hang out with your co-founders and other friends from the batch, but they will be available to chat tomorrow, and the hundreds of investors will not be. Seize the moment, step outside of your comfort zone and talk to investors.
2. Spread Out
Don’t try to move around as a team. You can cover more ground and thus chat with more investors if you spread out. You can set times to reconvene throughout the evening, but this is about collecting as many leads as possible.
3. Don’t Be Too Pushy
Unless an investor is incredibly excited, they are unlikely to commit during a 5 minute chat in this environment. Don’t push too hard, state the facts of your momentum confidently and get their contact info if they’re interested to learn more. You can follow up to schedule afterwards.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
