Multimedia in Decks

Today, we’re talking about including fancy animations and multimedia in your pitch deck.

My general advice is to avoid this, as it often takes quite a bit of extra work to create and embed media that will work correctly in your pitch deck and given you rarely control all the variables for the audience — internet speed, laptop quality, sound system etc — there’s a really good chance the exciting outcome you’re hoping for is replaced by a distracting and jittery experience. This does not leave a positive impression for the investor.

Instead, I would urge you to keep the deck very simple. You can send the videos of a demo or other animations separately, and have a much better chance of a good experience for the viewer and thus more interest in investing.