When you pitch your company, regardless of the situation, it’s always worth being enthusiastic. Even if public speaking isn’t your strength, you will need to sound excited.
1. Irrational Belief
Most investors know your startup has a low probability of success, so it really helps if you have an almost irrational level of belief in your startup and can enthusiastically explain why.
2. Not Just Fundraising
This kind of enthusiasm isn’t just important for fundraising, it’s also a key part of closing your first customers and your first hires. Why should they believe if you’re not excited?
3. The Common Pattern
When I talk to founders who are struggling with their pitch, the problem is usually a lack of practice. Even if you’re currently bad at public speaking, you can get very good, quickly if you practice 10 times a day.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
