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Today, we’re talking about Adding to your company roadmap. My advice is not to think about additions to the roadmap but instead focus on reprioritizing it.

Every founder has been in this situation — you agree on a roadmap with your team and then a customer comes along with a new and potentially very valuable request. If you ask your product team to add this request to the existing roadmap, you can expect lots of pushback and usually a good helping of pressure to hire more people.

Of course, we only need more people here because we’re asking for more stuff to be built in the same time period. If we simply accept there will be a delay to lower priority tasks and reorder the roadmap based on these new customer requests. Well then we don’t need to hire more people. We’re only asking for the priorities to change, not for the team to find more hours in the day.

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work with founders for 3 months before investing. More info: http://SterlingRoad.com/process

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