Small Checks, Big Introductions

Ash Rust
Nov 9, 2020

Today, we’re talking about leveraging small checks to find a lead for your seed round.

The most common mistake founders make when raising a seed round is to focus solely on finding a lead investor. If you go after small checks, they will help you build momentum with their shorter processes and checks that quickly add up BUT also the introductions to other investors they can provide.

You may be able to generate a lot of fundraising leads on your own but remember There are 100s of new seed funds created every year, there’s a good chance your angel investors or micro VCs are connected to a bunch that you wouldn’t have considered or found. Go to them at the beginning of your raise, and one of your new, smaller investors, may provide the intro to your ultimate lead investor.