Today, we’re talking about the rare occasions where it might be a bad idea to pursue revenue. Most of the time you should be laser focused on generating revenue at a great margin. But there are several moments where it may not be the best strategy.
1. If you’re planning to fundraise soon, on the basis of user engagement it does not make sense to suddenly start pursuing revenue. Instead, stay focused on engagement. There are always ways to make money from lots of engaged users.
2. If a potential customer offers you a huge contract but you’ll have to abandon your current product and roadmap. Well that may not be in your vision and can hit morale hard.
3. If you’re focused on distribution, so you can own a customer segment before anyone else. In those instances it helps to offer your product free or at a discount.
It’s rare but revenue isn’t always the best option. Alright, thanks a lot for watching and best of luck out there.
