Startup Sales Channels — Pros & Cons — Part 3

This is the 3rd part of a series on sales channels your startup can use. The previous Parts 1 and 2 dealt with ads, your network, conferences, channel sales, referrals and content marketing. In this final part we will review: cold emails, customer advisors, consulting, and communities.

Cold Emails

What: Sending direct emails (or social media messages) to a potential customer.

Pros:

Cons:

Customer Advisors

What: Sending direct emails to a potential customer, asking them to be a “customer advisor” to your company.

Pros:

Cons:

Consulting

What: Selling a fully customized solution to customers, rather than a scalable product.

Pros:

Cons:

Communities

What: Providing online community tools for your target customer, to gain access to those customers.

Pros:

Cons:

There is no “right” sales channel for startups. In reality, you will have to test a few of the options discussed across this article, along with parts 1 and 2.

Make yourself aware of the pros and cons of each sales channel in advance to give yourself the best chance of success in each test. When you find a successful channel, don’t expect it to last forever or scale infinitely; you will be back to testing new channels soon enough.

Sterling Road invests in pre-seed B2B startups based in the US and Canada.
Full process here:
sterlingroad.com/process.
You can reach me here:
ash@sterlingroad.com

Thanks to Kaego Rust for their help on this article.
Photo by
Caleb Jones

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work with founders for 3 months before investing. More info: http://SterlingRoad.com/process