Today, we’re talking about the importance of storytelling in sales.
1. Focus on Solutions, Not Features
Customers don’t care about all your product’s bells and whistles. They care about how you’ll solve their problem.
2. Use Cases
The most compelling way to explain how your product works is in a real-life context. So set the scene and explain how you save time or money, so they will understand the potential impact.
3. Personalize Demos
Whenever possible, use a customer’s actual data for a demo, and at a minimum personalize the materials. Don’t leave the customer to imagine how your product will solve their problem — show them.
Best of luck out there.
Sterling Road invests in idea stage and pre-seed B2B startups based in the US, Canada and UK.
